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    • Tips to Remember When Designing & Printing Your Business Cards

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    * If you’re serious about your business be serious about your business cards. Don’t focus on the money, focus on the quality. Business cards not only provide contact details, they represent you and your organization. People you give your card to will form a first impression within seconds of receiving your business card (oftentimes before even reading it), and you want that impression to be a good one. Make it appeal to the senses.

    1. Have someone in house create a catchy logo and/or design and layout for your card. If you don’t have anyone to do that, hire someone.
    2. Get high-quality, thick card stock that feels nice to the touch.
    3. Apply foil or glossy finishes it applicable to catch their eye.

    Make your card stand out. If you spend enough time and quality on your card people will believe you put that same amount of effort into your business.

    * Make the most out of your cards. Don’t be afraid to use them as a marketing tool. Give them to everyone you meet. In fact, give everyone you meet two or three, so that they can give them out if the opportunity arises.

    * Give your business card additional value. If you wish, you can usually create a useable backing for your business card—a calendar, appointment card, coupon, referral discount —give it value and decrease the chance that it will disappear into the trash bin.

    * Be creative…but not too creative. It is important to design a visually-pleasing layout for your business card. But there are times when you can take creativity too far. Nobody likes to receive business cards of odd shapes and sizes that wont fit into their Rolodex or other business card holder. Make the text big and dark/light enough to read. Don’t use ‘wacky’ colors or fonts.

    Octavio Ochoa
    www.TheTimeToAct.com
    octavio_ochoa@yahoo.com

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